- JP Morgan announced the launch of the ‘Onyx Lounge’ into Decentraland, becoming the first big bank to enter the metaverse.
- Walmart filed trademarks related to the metaverse and digital world late in 2021.
- Nike first entered the digital world in 2021 with Nikeland on Roblox, then entered Decentraland through acquiring RTFKT Studios.
Despite growing scepticism around the future of the metaverse, an increasing number of multinational companies are preparing to, and even entering the digital world in 2022.
JP Morgan is the latest big name to announce plans to enter the metaverse, becoming the first bank ever to open a virtual bank branch in the digital world. The JP Morgan ‘Onyx lounge’ in Decentraland is a simple concept at present but the big bank has released a report detailing the opportunities it sees and plans to chase within the metaverse including full bank services to facilitate cross border transactions, forex, trading and more.
In December, US-based retail giant Walmart signalled its plans to enter the metaverse via the filing of trademarks including ‘Verse to Home’, ‘virtual merchandise’ for NFTs, and a ‘Walmart-branded’ cryptocurrency. It is unclear at this point in time whether Walmart will develop its own metaverse platform, or whether it will join an existing platform like Decentraland.
Nike was one of the first big retail names to jump into the digital world after opening Nikeland on the Web2 metaverse platform Roblox, before then jumping into the decentralised land of Web3 through acquiring RTFKT Studios, a virtual shoe company that makes NFTs and sneakers for the metaverse.
You can read the full story at Grafa
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